Growing as a Marketing Manager

Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Cultivate these skills so that you are prepared to lead your marketing team to reach their professional goals and grow the business's revenue.

Learn how to successfully manage a team of marketers.
Hone your skills in writing effective marketing plans.
Cultivate strong partnerships across the organization.

Syllabus

Courses under this program:
Course 1: Unlock Your Team's Creativity
-Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.

Course 2: Be the Manager People Won't Leave
-Find out how to be a manager who demonstrates empathy and inspires loyalty from your workforce.

Course 3: Leading a Marketing Team
-Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.

Course 4: Job Interview Tips for Marketing Managers
-This course goes over the most common questions that marketing professionals field in job interviews, providing tips on answering each one with specificity and confidence.

Course 5: Integrated Marketing Communications Strategies
-Learn to use an integrated marketing communication strategy to create a seamless experience across touch points to differentiate from competition and attract and retain customers.

Course 6: How to Write a Marketing Plan
-Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.

Taught by

Drew Boyd, Deirdre Breakenridge, Thea Durfee Polancic, Brad Batesole, Dina Shapiro, Drew Boyd, Kevin Eikenberry, Brad Batesole, Lisa Bodell, Anil K. Gupta, David Booth and Mike Figliuolo