Develop Your Skills as a Marketing Professional

No matter how innovative a company's product is, marketers are a must to get the product in front of the right customers. Establish the knowledge you need to become a successful marketing professional and get ready to enter an exciting, fast-paced world equipped with best practices and strategies.

Discover key marketing concepts.
Explore your business's unique position.
Analyze potential customers and get your message to them.

Syllabus

Courses under this program:
Course 1: Marketing Foundations
-Discover the core concepts and basic analytic skills that every new marketer needs to know.

Course 2: Marketing Foundations: Ecommerce
-Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.

Course 3: Marketing Strategy Case Studies from Leading Brands (2022)
-Learn about creative marketing strategies through case studies of successful campaigns by top brands.

Course 4: Marketing Strategy: Competitive Intelligence
-Learn how to conduct a competitive analysis to gain insight into your competitors and identify your competitive edge in the marketplace.

Course 5: The Habits of Successful Marketers
-Learn the key habits and skills of successful marketers.

Course 6: How to Write a Marketing Plan
-Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.

Course 7: Diversity and Inclusion in Marketing: Inclusive Language for Marketers
-Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.

Course 8: Content Strategy for Marketers
-Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.

Taught by

Drew Boyd, Drew Boyd, Deirdre Breakenridge, Brad Batesole, Chris Goward, Drew Boyd, Dina Shapiro, Brad Batesole, Brad Batesole, Mark Burgess, Chris Croft, Ian Lurie, Brad Batesole and Drew Boyd