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LinkedIn Learning

Employer Branding on LinkedIn

via LinkedIn Learning

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Overview

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Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.

Syllabus

Introduction
  • Introduction to employer branding on LinkedIn
  • Understand the new buyer's journey
1. Company Page Branding
  • Design a strong company page
  • Company page features
  • Company culture and your page
2. Employer Branding through Content
  • Driving engagement
  • Content sharing best practices
  • Setting up admins
  • Content schedulers
  • Amplify organically and with ads
  • Four ways to increase followers
3. Employee Personal Profile Branding
  • Employee profiles and your brand
  • Is a social sharing policy needed?
  • Employee profile best practices
  • Creating branding templates
  • Personal profiles and your company page
  • Corporate culture with updates
  • Mining your inbox
Conclusion
  • Launching an employee branding initiative

Taught by

Viveka von Rosen

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