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LinkedIn Marketing

via VDCI

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Overview

Develop the skills to promote your business on LinkedIn in a self-paced course. Learn how to optimize personal and company profiles, use LinkedIn’s search and discovery tools, and launch targeted advertising campaigns. You will also explore ways to strengthen your professional presence, grow your network strategically, and track results using LinkedIn’s marketing and analytics features.

Syllabus

Introduction to LinkedIn

History of LinkedIn
Overview of LinkedIn and Its Benefits
LinkedIn Today
LinkedIn Trend Report
LinkedIn Search Features

Leveraging Your Personal LinkedIn Profile

Building an All Star Profile
Networking and Connecting with Industry Leaders
Best practices for Using LinkedIn to Advance Your Career
Profile Analytics

Creating a Company Page on LinkedIn

Overview of Creating a LinkedIn Company Page
Building and Managing a Company Page
Best Practices for Creating an Engaging Company Page
Company Page Analytics

Paid Advertising with LinkedIn

Overview of LinkedIn's Advertising Platform
Targeting Options and Creating Effective Ad Campaigns
Measuring the Success of Your Ads and Optimizing for Results
Best practices for Creating Engaging Ad Content

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