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VDCI

LinkedIn Marketing

via VDCI

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Overview

Develop the skills to promote your business on LinkedIn in a self-paced course, learning how to optimize personal and company profiles, use LinkedIn's search and discovery tools, and launch targeted advertising campaigns. You will also explore ways to strengthen your professional presence, grow your network strategically, and track results using LinkedIn's marketing and analytics features.

Syllabus

Introduction to LinkedIn

  • History of LinkedIn
  • Overview of LinkedIn and Its Benefits
  • LinkedIn Today
  • LinkedIn Trend Report
  • LinkedIn Search Features

Leveraging Your Personal LinkedIn Profile

  • Building an All Star Profile
  • Networking and Connecting with Industry Leaders
  • Best practices for Using LinkedIn to Advance Your Career
  • Profile Analytics

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