Instagram Marketing

Section 1

Introduction to Instagram

• Introduction to Instagram
• History of Instagram
• What’s New
• Trend Report
• Creating a New Account
• Following Accounts
• Navigation
• Profile Page Overview

Hashtag 101

• What is a hashtag
• Hashtag do’s and don’ts
• Types of Hashtags
• High- and low-density hashtags
• Creating a Branded Hashtag
• Hashtag Research

Section 2

Creating a Content Theme

• What is a big idea
• What is a content theme
• Determining your theme
• How to branch into sub-themes

Strategies for Capturing Content

• Establishing visual consistency
• Recording your content

Developing a Community

• Interacting with your target audience
• Understanding your audience’s needs
• How to leverage your audience

Creating a Post Cadence

• Establishing your availability
• Scheduling consistent content
• Adapting your cadence

Section 3

Types of Posts

• Posts, Stories, and Reels
• Types of Interactions
• Audience Engagement
• Benefits of each content type

Editing Posts and Reels

• Choosing Filters
• Using Instagram Photo Editing
• Creating stories
• Editing stories and adding stickers
• Recording Reels
• Editing Reels
• Creating a mock-up post

Captions and Additional Post Features

• Establish your audience’s needs
• Incorporating gamification and/or call-to-action
• Being ADA-compliant with photo descriptions
• Tagging and Collaboration

Section 4

Creating a Business Page on Instagram

• Starting a business page
• Creating a business post
• Managing page on Instagram
• Creating reels and stories

Paid Advertising with Instagram

• Choosing the right advertising
• Ad creation best practices
• Ad optimization
• Job post advertising
• Ad analytics

Using Shopify with Instagram

• Reasons to use Shopify (even if you have your own website)
• Introduction to Shopify
• Create collections
• Manage shop across platforms
• Showcase brand and products