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VDCI

Instagram Marketing

via VDCI

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Overview

Create a well-rounded Instagram marketing plan that blends organic tactics with paid promotion to expand your brand and reach new audiences. In this course, you will learn how to produce engaging content, use Stories strategically, set up a professional business account, launch targeted advertising campaigns, and connect Shopify to sell directly through Instagram.

Syllabus

Section 1

Introduction to Instagram

  • Introduction to Instagram
  • History of Instagram
  • What’s New
  • Trend Report
  • Creating a New Account
  • Following Accounts
  • Navigation
  • Profile Page Overview

Hashtag 101

  • What is a hashtag
  • Hashtag do’s and don’ts
  • Types of Hashtags
  • High- and low-density hashtags
  • Creating a Branded Hashtag
  • Hashtag Research

Section 2

Creating a Content Theme

  • What is a big idea
  • What is a content theme
  • Determining your theme
  • How to branch into sub-themes

Strategies for Capturing Content

  • Establishing visual consistency
  • Recording your content

Developing a Community

  • Interacting with your target audience
  • Understanding your audience’s needs
  • How to leverage your audience

Creating a Post Cadence

  • Establishing your availability
  • Scheduling consistent content
  • Adapting your cadence

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