Learn to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Instagram Stories, leveraging hashtags, capturing content, developing a community, creating a posting cadence, and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Overview
Syllabus
Section 1
Introduction to Instagram
- Introduction to Instagram
- History of Instagram
- What’s New
- Trend Report
- Creating a New Account
- Following Accounts
- Navigation
- Profile Page Overview
Hashtag 101
- What is a hashtag
- Hashtag do’s and don’ts
- Types of Hashtags
- High- and low-density hashtags
- Creating a Branded Hashtag
- Hashtag Research
Section 2
Creating a Content Theme
- What is a big idea
- What is a content theme
- Determining your theme
- How to branch into sub-themes
Strategies for Capturing Content
- Establishing visual consistency
- Recording your content
Developing a Community
- Interacting with your target audience
- Understanding your audience’s needs
- How to leverage your audience
Creating a Post Cadence
- Establishing your availability
- Scheduling consistent content
- Adapting your cadence
Taught by
Nicole McCullum, J.J. Coleman, and Dan Rodney
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