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Instagram

via CreativeLive

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Overview

Social media marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that drives the growth of your online presence, successful social media marketing is increasingly crucial to a business’s positioning wit...

Syllabus

The Evolution of Instagram & Core Platform Features
Using Trend Reports to Understand Your Audience
Hashtag Basics & Best Practices
Instagram SEO & Content Discovery Tactics
Hands On Hashtag & SEO Research Demonstration
Strategy Review & Applying Hashtags
Defining Your Brand Mission & Image
Establishing Your Brand Strengths & Core Identity
Researching Your Target Audience
Analyzing Your Competitors & Market Positioning
Introducing Customer Personas (Asana Example)
Building a Persona Using HubSpot's Buyer Persona Tool
Interpreting & Applying Your Persona Profile
Understanding Instagram Content Formats
Engagement Types & Platform Behavior
Creating Posts, Stories, and Reels
Editing Tools & Advanced Features
Reel Editing Deep Dive & Campaign Goal Setting
Using Content Themes to Expand Reach
Defining Your Core Content Theme & Big Idea
Creating Visual Consistency Across Your Grid
Capturing & Editing Content With the Right Tools
Planning, Scheduling & Optimizing Content With the Algorithm
Setting Up Instagram for Advertising & Campaign Management
Understanding Ad Examples, Targeting, and Campaign Setup
Integrating Shopify for In App Shopping

Reviews

4.7 rating at CreativeLive based on 57 ratings

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