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LinkedIn Learning

Designing an Authentic Brand

via LinkedIn Learning

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Overview

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Discover how you can develop, maintain, and evolve an authentic brand. Learn how a brand that lives its values can create deep connections with its clients and customers.

Syllabus

Introduction
  • The power of truth
1. Defining What Is Authentic
  • Who are you?
  • Find your focus
  • Who are your competitors?
  • What can you build off of?
2. Understanding Your Audience
  • What does authenticity mean to your customers?
  • Who needs your brand?
  • Do you have the right brand personality?
  • Is your brand focused and flexible?
3. How Can You Be Unique?
  • Does authentic mean original?
  • How can you be imperfect?
  • Where can you be good?
  • Being the guide in your story
4. Delivering on Your Promise
  • Being clear on what you promise
  • The need for a road map
  • Consistency is a building block
  • An authentic brand lives its values
Conclusion: Continue to Evolve
  • Authenticity that evolves

Taught by

Justin Ahrens

Reviews

4.7 rating at LinkedIn Learning based on 79 ratings

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