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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)

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Overview

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Learn how technology can support marketing in the digital era, in this audio-only summary of the popular book by Tom Chavez, Vivek Vaidya, and Chris O’Hara.

Syllabus

1. Data Driven
  • Core principles of data-driven marketing
  • Understanding and implementing data-driven marketing
  • Data-driven marketing: Maturity level and common pitfalls

Taught by

getAbstract

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4.5 rating at LinkedIn Learning based on 81 ratings

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