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LinkedIn Learning

Cold Calling Business Leaders

via LinkedIn Learning

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Overview

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Optimize your cold-calling approach. Get strategies that can help you confidently sell to CEOs, department heads, and other senior business sales prospects.

Syllabus

Introduction
  • Cold calling
  • What is a business leader?
  • Why call a business leader?
  • The rules of selling to business leaders
  • Wrap up
1. Personality Color Types
  • Introduction
  • Personality colors theory
  • Red personalities
  • Yellow personalities
  • Blue personalities
  • Green personalities
  • Cross-types
  • Wrap up
2. Calling Different Job Titles
  • Introduction
  • Gatekeepers
  • Business owners
  • Managing directors and CEOs
  • Department leaders
  • Wrap up
3. Approaching Business Leaders
  • Introduction
  • Find direct routes
  • Using disarming honesty and humor
  • Earning the sale
  • Assertive tone of voice
  • Gap selling
  • My tricks and tips
  • Wrap up
4. Dealing with Business Leaders
  • Introduction
  • Next actions
  • Taking ownership of tasks
  • Wrap up
Conclusion
  • Congratulations!

Taught by

Miles Croft

Reviews

4.6 rating at LinkedIn Learning based on 915 ratings

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