Become a Marketing Coordinator

A marketing coordinator helps the marketing department to run smoothly. Successful marketing coordinators are detail oriented and organized. Learn the skills necessary to thrive in this fast-paced job, from design to market research and digital marketing. This path assumes basic knowledge of administrative and professional communication skills, as covered in the Become an Administrative Professional learning path.

Explore marketing channels like social media and email.
Analyze data using Google Analytics.
Design marketing materials using the Adobe Suite.

Syllabus

Courses under this program:
Course 1: Marketing Foundations
-Discover the core concepts and basic analytic skills that every new marketer needs to know.

Course 2: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.

Course 3: Marketing Foundations: Analytics (2021)
-Learn how web analytics can improve your marketing game.

Course 4: Market Research Foundations
-Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.

Course 5: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Course 6: Email and Newsletter Marketing Foundations
-Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Course 7: Introduction to Graphic Design: Concepts
-Learn the core concepts that every designer and anyone working with designers needs to know.

Course 8: Project Management Simplified
-Learn the basic project management skills you need to succeed as a business professional.

Course 9: Customer Service Foundations
-Make your customers feel valued. Learn practical techniques for delivering outstanding customer service and increasing customer loyalty.