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LinkedIn Learning

B2B Marketing Foundations: Pricing Strategies

via LinkedIn Learning

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Overview

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Learn effective pricing strategies for marketing business-to-business (B2B) products and services.

Syllabus

Introduction
  • How to be successful at B2B pricing
1. The Foundations of B2B Pricing
  • How to approach B2B pricing effectively
  • Outlining the B2B pricing process: Five steps
2. How to Map B2B Pricing Principles
  • Defining price, cost, and value in B2B pricing
  • How to map value in B2B pricing
  • Defining stakeholders and their role in B2B pricing
3. How to Navigate the B2B Pricing Process
  • Linking your marketing and pricing strategy
  • How to communicate your B2B price
  • How to create pricing tiers
4. How to Leverage B2B Pricing Techniques
  • How to approach tenders and contracts in B2B pricing
  • Managing tenders and contracts in B2B pricing
  • How to manage B2B price competition
Conclusion
  • Creating a B2B pricing competency

Taught by

Drew Boyd

Reviews

4.7 rating at LinkedIn Learning based on 226 ratings

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