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LinkedIn Learning

Agile Rebranding

via LinkedIn Learning

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Overview

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Learn how to perform an agile, nimble rebrand. Update your brand quickly, evolve with your customers, and stay relevant. Avoid traditional rebrands that are expensive and slow.

Syllabus

Introduction
  • Agile branding is the new normal
1. Deciding What to Rebrand
  • Understanding why rebranding is important
  • Define success for your rebrand
  • When not to rebrand
  • Define ideal target audience
  • Recognize subjectivity in branding
2. Develop Your Brand Point of View
  • Develop a spiky point of view
  • Drawing customers in vs. getting them to stay
  • Visceral reaction and first impressions
  • Turn bugs into features
  • Stand out in your category
3. Implementing Your Rebrand
  • Effectively work with designers
  • Create cohesiveness across channels
  • Secure buy-in from stakeholders
  • Tighten feedback loops
Conclusion
  • Keeping your branding relevant over time

Taught by

Wes Kao

Reviews

4.7 rating at LinkedIn Learning based on 114 ratings

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