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Explore the psychology and strategy behind viral brands in this comprehensive webinar featuring branding expert Kitty Lai, who shares real-world lessons from working with global icons and luxury fashion houses. Discover the secret ingredients that separate memorable brands from forgettable ones through deep dives into customer experience, packaging psychology, and strategic rebranding approaches. Learn why consumers buy products even from unknown brands, how exceptional packaging drives organic word-of-mouth marketing, and the common branding mistakes that can be quickly corrected. Master the emotional science behind effective packaging design and understand when it's time to rebrand your business to reach new audiences. Gain hands-on strategies for building lasting brand loyalty, explore case studies from major retailers like Ted Baker and TK Maxx, and understand the difference between brand house and house of brands approaches. The session covers packaging experiments, Amazon launch strategies, rebranding blunders to avoid, and practical tactics for making packaging and branding your competitive advantage, making it essential viewing for brand owners, e-commerce sellers, and creative professionals seeking to transform their marketing approach.
