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LinkedIn Learning

Advertising on YouTube

via LinkedIn Learning

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Overview

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Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Syllabus

Introduction
  • Grab attention on YouTube
1.The Basics of YouTube Advertising
  • Discover the YouTube advertisement process
  • Access Google Ads
  • Tips for creating engaging YouTube video ads
  • Uploading your ad to YouTube
2. Creating a YouTube Video Ad
  • Create a new YouTube ad campaign
  • Create a new ad group for YouTube
  • Create a new ad for YouTube
  • Add payment info for YouTube ads
  • Manage currently running ads on YouTube
3. Reviewing Google Ads Analytics
  • Touring the overview page in Google Ads Analytics
  • Create custom reports for Youtube ads
  • Adjust YouTube ads based on analytics
4. Additional Considerations for YouTube Advertising
  • Linking a YouTube account
  • Conversion tracking in Google Ads
Conclusion
  • Continue learning about advertising on YouTube

Taught by

Anson Alexander

Reviews

4.8 rating at LinkedIn Learning based on 314 ratings

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