Advance Your Logo and Brand Design Skills

Logo design is just one part of brand identity design. These courses provide a background on brand identity development and explore using the facets of logo design to reinforce a brand's identity.

Explore the process of designing a brand identity.
Discover how design treatments affect brand identity.
Explore logo animation in video production.

Syllabus

Courses under this program:
Course 1: Brand Design Foundations
-Learn exactly what branding is, and explore the process of developing a brand from research to final implementation.

Course 2: Logo Development: Identity Design and Discovery
-Learn how to successfully begin a design project through the design and discovery process in part one of the Logo Development series.

Course 3: Logo Development: Identity Development
-Learn smart strategies for design inspiration, how to incorporate symbolism, and powerful client presentation techniques in part two of the Logo Development series.

Course 4: Logo Design: Shapes and Symbols
-Learn how shapes and symbols help designers weave a story into their logo designs, and explore the mystery behind these forms.

Course 5: Logo Design: Handmade Aesthetic
-Give logo designs a handmade aesthetic and add a sense of authenticity to your client's brand and messaging, with tips from LogoLounge founder Bill Gardner.

Course 6: Logo Design: Symbolism in Nature
-Tackles the hidden symbolism behind how we depict our planet and teaches you how to use these symbols to give your logo designs more impact.

Course 7: Logo Design: Visual Effects
-Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.