Develop practical tools and approaches to help navigate the complexities, challenges, and opportunities involved in communicating about sustainability.
On completion of this course, you’ll walk away with: Insight into the factors that influence organisational messaging around sustainability, including the changing social, political, economic, and media landscapes. The ability to understand audience attitudes, values, and beliefs in order to frame sustainability messaging and communicate with your audience as conversation partners. An approach to sustainability communication that balances ethics, organisational reputation, and stakeholder interests; and the skills to use the TADD (Trust, Access, Dialogue, and Disclosure) model to analyse context and frame sustainability messaging for maximum impact. Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
On completion of this course, you’ll walk away with: Insight into the factors that influence organisational messaging around sustainability, including the changing social, political, economic, and media landscapes. The ability to understand audience attitudes, values, and beliefs in order to frame sustainability messaging and communicate with your audience as conversation partners. An approach to sustainability communication that balances ethics, organisational reputation, and stakeholder interests; and the skills to use the TADD (Trust, Access, Dialogue, and Disclosure) model to analyse context and frame sustainability messaging for maximum impact. Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
