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Course Overview: In the digital age, the landscape of corporate communication has evolved dramatically. This course explores the fundamental principles and strategies involved in corporate communication, focusing on the challenges and opportunities presented by digital technologies. Students will gain a comprehensive understanding of how organizations can leverage digital tools to craft and manage their corporate messages, build brand reputation, and engage stakeholders across multiple platforms. The course will cover key topics such as the role of social media in corporate communication, crisis management in the digital era, reputation management, content creation, and the ethical implications of digital communication. Through case studies and hands-on projects, students will learn how to develop effective digital communication strategies, measure their impact, and navigate the complexities of online interactions with customers, employees, investors, and the public. Learning Outcomes: Upon completion of this course, students will be able to: Analyse the evolving role of corporate communication strategies in the context of digital transformation and global connectivity. Develop critical skills in crafting, implementing, and evaluating digital communication plans aligned with organizational goals. Understand and apply ethical considerations and regulatory frameworks in strategic corporate communication. Explore tools and technologies to optimize stakeholder engagement and crisis management in the digital era. ·
