On completion of this course, you’ll walk away with: An understanding of the business contexts within the sports industry, and the skills to analyse how key business principles can be applied to the sports context. A holistic business plan relevant to your own context, whether you’re a sports entrepreneur or interested in starting your own business in the industry. Future-focused knowledge of new trends and developments in the sport and sports management context, including eSports, competitor sports and development, and health and wellness. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Overview
Harness essential business skills and strategic knowledge to empower and advance your career within the dynamic sports industry.
On completion of this course, you’ll walk away with: An understanding of the business contexts within the sports industry, and the skills to analyse how key business principles can be applied to the sports context. A holistic business plan relevant to your own context, whether you’re a sports entrepreneur or interested in starting your own business in the industry. Future-focused knowledge of new trends and developments in the sport and sports management context, including eSports, competitor sports and development, and health and wellness. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
On completion of this course, you’ll walk away with: An understanding of the business contexts within the sports industry, and the skills to analyse how key business principles can be applied to the sports context. A holistic business plan relevant to your own context, whether you’re a sports entrepreneur or interested in starting your own business in the industry. Future-focused knowledge of new trends and developments in the sport and sports management context, including eSports, competitor sports and development, and health and wellness. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Syllabus
- Orientation module: Welcome to your Online Campus
- Module 1: An introduction to sports management
- Module 2: Understanding different sport sectors
- Module 3: Foundational business principles for sports management
- Module 4: Legislation, policy, and governance
- Module 5: Communication and stakeholder management
- Module 6: Marketing and resource management
- Module 7: Performance management for organisations and teams
- Module 8: The future of sport
Taught by
Dr David Maralack