Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

University of Cape Town

Sports Management: Business Principles in Sport

University of Cape Town via GetSmarter

Overview

Harness essential business skills and strategic knowledge to empower and advance your career within the dynamic sports industry.

On completion of this course, you’ll walk away with: An understanding of the business contexts within the sports industry, and the skills to analyse how key business principles can be applied to the sports context. A holistic business plan relevant to your own context, whether you’re a sports entrepreneur or interested in starting your own business in the industry. Future-focused knowledge of new trends and developments in the sport and sports management context, including eSports, competitor sports and development, and health and wellness. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: An introduction to sports management
  • Module 2: Understanding different sport sectors
  • Module 3: Foundational business principles for sports management
  • Module 4: Legislation, policy, and governance
  • Module 5: Communication and stakeholder management
  • Module 6: Marketing and resource management
  • Module 7: Performance management for organisations and teams
  • Module 8: The future of sport

Taught by

Dr David Maralack

Reviews

Start your review of Sports Management: Business Principles in Sport

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.