Discover how to create and execute a comprehensive marketing strategy that integrates industry-leading practices.
On completion of this course, you’ll walk away with: An integrated marketing strategy and the skills to roll it out while adhering to a fixed budget. Insight into market research and competitor analysis methods, and the ability to build a strong brand identity. An understanding of both traditional and digital marketing avenues, and knowledge of how to optimise content for various online platforms. The tools to measure the effectiveness of different marketing tactics and the progress of a campaign. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
On completion of this course, you’ll walk away with: An integrated marketing strategy and the skills to roll it out while adhering to a fixed budget. Insight into market research and competitor analysis methods, and the ability to build a strong brand identity. An understanding of both traditional and digital marketing avenues, and knowledge of how to optimise content for various online platforms. The tools to measure the effectiveness of different marketing tactics and the progress of a campaign. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
