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University of Cape Town

Communication and Influence in the Digital Age

University of Cape Town via GetSmarter

Overview

Master the art of capturing attention in a world filled with constant media, and nurture your interpersonal abilities by mastering the art of concise and impactful communication.

On completion of this course, you’ll walk away with: A personalised communication guidebook to help you communicate clearly and influence at all levels, in person and digitally. Insights into essential aspects of communication, from critical thinking and persuasion to personal branding, cross-cultural communication, ethical leadership, and crisis management. Frameworks to mitigate the various risks that miscommunication can create. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: The current communications landscape
  • Module 2: Critical thinking: Avoiding miscommunication
  • Module 3: Persuasive communication
  • Module 4: Communicating with influence: Strategies and techniques
  • Module 5: Communication as an investment in leadership and ethics
  • Module 6: Crisis communication and reputation management

Taught by

Dr Signe Rousseau and Gao Nodoba

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