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CreativeLive

Grow Your Business with YouTube Marketing

via CreativeLive

Overview


People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 
You’ll learn how to: 
  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 

Syllabus

  • Class Introduction
  • Whippy Cake's First Video
  • The Key YouTube Checklist
  • Kari Kinsey Video Evaluation
  • Kelsey Tuia Video Evaluation
  • Kylar Tubbs Video Evaluation
  • Shaina Longstreet Video Evaluation
  • Audience Experience Feedback
  • The Importance of Pre-Production
  • Collecting Content Ideas
  • Offering Value with Content
  • Organizing Your Content
  • Planning Your Shoot
  • Planning Your Script
  • Planning Your Shot List
  • Planning Your Storyboard
  • Finalizing the Script
  • Why Quality Video Matters
  • Different Video Styles
  • Recording Options
  • Audio Hacks
  • The Importance of Lighting
  • Additional Production Hacks
  • Backdrops & Locations
  • Shooting a Video
  • Recap on Production Tips
  • Heather Scherie Video 2 Evaluation
  • Jef Rawls Video 2 Evaluation
  • Kylar Tubbs Video 2 Evaluation
  • Shaina Longstreet Video 2 Evaluation
  • Kari Kinsey Video 2 Evaluation
  • Video Progress Discussion
  • The Importance of Branding
  • Editing Software Options
  • Final Cut Pro Tips & Tricks
  • Editing Whippy's Video
  • Adding Music
  • Optimizing for YouTube
  • SEO & the Keyword Planner
  • Creating a Description & Adding Tags
  • Ads, Monetization, & YouTube Affiliates
  • YouTube® Analytics
  • Advanced Settings & Commenting
  • Playlists on YouTube®
  • Using Visuals on Your Channel
  • Annotations & Transcripts
  • Linking & Ping Backs
  • Collaborations
  • Social Media
  • Email & Newsletters
  • Facebook Ads
  • Driving Traffic To Your Site
  • Pitching

Taught by

Whippy Cake

Reviews

5 rating at CreativeLive based on 12 ratings

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