In this self-paced course, learn how to use YouTube as a strategic social media marketing channel and develop a content plan that supports business growth. You will explore the full video marketing workflow, including setting up and optimizing a YouTube channel, producing and editing videos, understanding monetization options, and connecting Shopify with YouTube to support sales and promotion.
Overview
Syllabus
Introduction to YouTube
- Introduction to YouTube
- History of YouTubeÂ
- YouTube What's New
- Creating a channel
Developing a Strategy for Video Content
- Establish goals
- Define success metricsÂ
- Analyze the competitionÂ
- Develop target audience
- Research trends and topicsÂ
Creating Successful Content for YouTube
- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists
Editing Content for YouTube
- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails
Monetization and Paid Advertising
- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights
How to use Shopify with YouTube
- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products
