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VDCI

YouTube Marketing

via VDCI

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Overview

In this self-paced course, learn how to use YouTube as a strategic social media marketing channel and develop a content plan that supports business growth. You will explore the full video marketing workflow, including setting up and optimizing a YouTube channel, producing and editing videos, understanding monetization options, and connecting Shopify with YouTube to support sales and promotion.

Syllabus

Introduction to YouTube

  • Introduction to YouTube
  • History of YouTube 
  • YouTube What's New
  • Creating a channel

Developing a Strategy for Video Content

  • Establish goals
  • Define success metrics 
  • Analyze the competition 
  • Develop target audience
  • Research trends and topics 

Creating Successful Content for YouTube

  • Find a theme for your content
  • Introduction to vlogging
  • Story building and development
  • Creating playlists

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