Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales while building your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that meets their needs.
Overview
Syllabus
TikTok Marketing
- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics
Developing a Strategy for Business-Based Content
- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO
Determining Your Brand Image
- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement
Taught by
Nicole McCullum, J.J. Coleman, and Dan Rodney
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