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TikTok Marketing

via VDCI

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Overview

Learn how to use TikTok as a powerful video marketing channel by creating attention-grabbing content that grows your audience and supports sales. This self-paced course explores TikTok’s business and commerce features and walks you through building a focused marketing approach aligned with your specific goals.

Syllabus

TikTok Marketing

Introduction to TikTok
What’s New to TikTok
Understanding the algorithm and FYP
Creating a TikTok account
Research trends and topics

Developing a Strategy for Business-Based Content

Establish goals
Define success metrics
Analyze the competition
Develop target audience
Understanding TikTok SEO

Determining Your Brand Image

Importance of quality video production
Trending video content
Storyboard development
Audience engagement

Creating Successful Content for TikTok

Find a theme for your content
Using songs and filters to increase engagement
Story building and development
Editing content through TikTok

Paid Advertising and Shopify

Ad creation best practices
Ad optimization
Ad analytics
Reasons to use Shopify
Introduction to Shopify

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