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Noble Desktop

YouTube Marketing

via Noble Desktop

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Overview

In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and integrating Shopify with YouTube.

Syllabus

Introduction to YouTube

  • Introduction to YouTube
  • History of YouTube 
  • YouTube What's New
  • Creating a channel

Developing a Strategy for Video Content

  • Establish goals
  • Define success metrics 
  • Analyze the competition 
  • Develop target audience
  • Research trends and topics 

Creating Successful Content for YouTube

  • Find a theme for your content
  • Introduction to vlogging
  • Story building and development
  • Creating playlists

Taught by

Nicole McCullum, J.J. Coleman, and Dan Rodney

Reviews

4.8 rating at Noble Desktop based on 20 ratings

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