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Coursera

AI Product Management: The Complete Handbook

Packt via Coursera

Overview

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Artificial Intelligence is transforming every industry, and the ability to manage AI-driven products is now one of the most in-demand skills in the tech landscape. This course provides a complete roadmap for mastering the art and science of AI product management—bridging the gap between data science, engineering, and business strategy. Throughout the course, you’ll learn how to build, launch, and scale AI-powered products effectively. You’ll explore model development, infrastructure, maintenance, and commercialization, gaining the insights needed to turn AI innovation into real business value. Unlike typical product management programs, this course uniquely combines technical foundations with hands-on, real-world product case studies. You’ll see how design, growth hacking, benchmarking, and ethical AI come together to define the future of product leadership. This course is ideal for aspiring and practicing product managers, entrepreneurs, and tech professionals who want to lead AI-native products. A basic understanding of product management and AI concepts will be helpful but not mandatory.

Syllabus

  • Understanding the Infrastructure and Tools for Building AI Products
    • In this section, we explore AI, ML, and DL definitions, compare algorithm differences, and examine infrastructure for scalable AI deployment, providing foundational knowledge for effective AI product development.
  • Model Development and Maintenance for AI Products
    • In this section, we cover AI model development, NPD stages, and ethical retraining for effective product governance.
  • Deep Learning Deep Dive
    • In this section, we compare machine learning and deep learning, focusing on feature extraction, model complexity, and ethical considerations in AI deployment.
  • Commercializing AI Products
    • In this section, we explore practical AI model implementation, data strategy analysis, and explainable AI design for enterprise applications. Key concepts include AI democratization and the value of generalist skills in real-world product development.
  • AI Transformation and Its Impact on Product Management
    • In this section, we examine AI's role in transforming economic systems, developing AI-driven MVPs, and addressing global challenges in healthcare and governance through ethical and practical applications.
  • Understanding the AI-Native Product
    • In this section, we explore AI product development stages, team roles, and tech stack investments to build effective AI-native tools with practical applications.
  • Productizing the ML Service
    • In this section, we explore productizing AI services, emphasizing differences from traditional software, AIOps/MLOps integration, and performance evaluation for scalable, reliable solutions.
  • Customization for Verticals, Customers, and Peer Groups
    • In this section, we explore AI customization for verticals, customers, and peer groups, emphasizing domain-specific strategies and data-driven insights for effective product alignment.
  • Product Design for the AI-Native Product
    • In this section, we explore AI-native product design principles, focusing on user and customer journeys, explainability, and clarity to create empathetic, functional AI experiences.
  • Benchmarking Performance, Growth Hacking, and Cost
    • In this section, we explore value metrics, KPIs, and OKRs to measure product success and align strategy with growth goals. We emphasize transparent communication and cost analysis for competitive positioning.
  • Managing the AI-Native Product
    • In this section, we explore AI product management strategies, emphasizing alignment, communication, and team collaboration over technical expertise alone.
  • The Rising Tide of AI
    • In this section, we explore AI integration in traditional products and its impact on business strategy and innovation.
  • Trends and Insights Across Industry
    • In this section, we examine AI trends and growth areas from industry research, evaluate AI readiness, and explore strategies for integrating AI into products and operations for improved outcomes.
  • Evolving Products into AI Products
    • In this section, we examine how to evolve products into AI solutions by aligning AI adoption with product strategy and company vision, focusing on strategic planning and risk assessment.
  • The Role of AI Product Design
    • In this section, we cover the evolution of product design and what makes the evolved AI product special.
  • Managing the Evolving AI Product
    • In this section, we explore adapting existing software products for AI integration, focusing on strategic alignment, feedback loops, and fostering a culture of psychological safety for successful AI transformation.
  • Starting a Career as an AI PM
    • In this section, we explore pathways to becoming an AI PM, focusing on readiness, role requirements, and interview strategies. It emphasizes customer focus and community engagement for career growth.
  • What Does It Mean to Be a Good AI PM?
    • In this section, we explore AI PM competencies, challenges, and strategies for long-term career growth in the field.
  • Maturing and Growing as an AI PM
    • In this section, we explore developing an AI PM career roadmap, staying informed on AI trends, and expanding professional networks to support continuous growth and adaptability in the field.

Taught by

Packt - Course Instructors

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