The online product management course equips you with the core skills to drive product success through data-driven decision-making. You’ll learn to define clear product visions, identify market opportunities, and align product goals with business objectives. The course covers product design, market analysis, and product differentiation using frameworks like PESTEL, SWOT, and Porter’s Five Forces, helping you create compelling value propositions. Additionally, you'll gain hands-on experience with tools such as Google Analytics and Mixpanel to track and optimize product performance.This product management training course will equip you to create successful products, optimize customer experiences, and make data-driven decisions that increase conversions and drive growth. Hands-on projects, like analyzing a new fitness app idea and optimizing an e-commerce platform’s strategy, will provide real-world experience in applying these skills. By the end of this course, you'll be able to develop product strategies, conduct market opportunity analyses, and design products that meet customer needs.
Overview
Syllabus
- Fundamentals of Product Management and Analytics
- In this module, we will explore the core principles of product management and learn how data-driven decisions influence product success—supported by real-world case studies and industry failures.
- Product Strategy
- This module focuses on defining a clear product vision, identifying market opportunities and aligning product goals with business objectives.
- Digital Product Design
- In this module, we explore designing products aligned with customer needs using market segmentation, unit economics, product-market fit and the JTBD framework with real-world examples and interactive discussions.
- Market Opportunity Analysis and Product Discovery
- In this module, we cover market opportunity analysis, product discovery and the process of identifying and screening new product ideas, while exploring strategies for leveraging market trends and overcoming development challenges.
- Product Differentiation and Value Proposition
- In this module, we explore traditional frameworks like PESTEL, SWOT and Porter's Five Forces and new approaches like the Ansoff Matrix, to create compelling value propositions and differentiate products effectively.
- Product Analytics using Google Analytics
- In this module, we cover utilizing Google Analytics for tracking product performance, focusing on real-time, audience, acquisition, behavior and conversion reports. We also explore Mixpanel for advanced analytics and user insights.
Taught by
Milind Kopikare
