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ChatGPT (and other AI) for Product Management & Innovation

Starweaver via Coursera

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Overview

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Generative AI is transforming product management, reshaping how strategies are built, markets are analyzed, and products are developed. Tools like ChatGPT for product managers, Microsoft Copilot, and Google Gemini are accelerating research, ideation, and delivery, enabling product teams to innovate faster and more effectively. This course shows you how to integrate GenAI for product management & innovation into your workflow to improve efficiency, enhance creativity, and streamline the creation of high-quality product artifacts. You’ll learn to use AI tools for product managers to create Product Vision Boards, Business Model Canvases, PESTEL and Porter’s analyses, Competitor Profiles, User Stories, and more supporting strategic decision-making and agile delivery. Ideal for Product Managers, Owners, Leaders, and VPs/Directors, this course teaches you how to use AI tools and accelerate AI-driven innovation for market research, strategy development, and agile execution thereby helping you deliver customer-centric products at scale. Ready to lead the change in innovation with AI? Start mastering ChatGPT and other AI tools for product management today!

Syllabus

ChatGPT (and other AI) for Product Management & Innovation

In this course, you’ll explore the transformative power of Generative AI in product management through practical, real-world applications. Through hands-on experience with tools like ChatGPT, Microsoft Copilot, and Google Gemini, you’ll learn to enhance product strategy, streamline market research, and create high-quality artifacts such as Product Vision Boards, Business Model Canvases, and User Stories. You’ll also apply AI to generate insights, define customer needs, and accelerate innovation—empowering you to drive faster, smarter product decisions across the development lifecycle.