Market Research Courses

Coursera

Market Research, CRM, and Social Media Management

Design customer interest surveys in Google Forms, manage contact records in HubSpot CRM, schedule social content, and track brand mentions with social media monitoring tools.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course

EDUCBA

International Marketing and Market Research

Conduct international marketing research across borders, applying cultural dimensions to cross-cultural consumer insights and weighing political, legal, and exchange rate factors in global marketing strategy.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

EDUCBA

International Market Research Strategies

Design international market research strategies: define research objectives, work with primary and secondary data sources, evaluate competitors, and handle cross-cultural and regulatory research challenges.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

EDUCBA

Market Research Methodology and Sampling

Design and run market research studies: define research problems, build Likert and rank order scales, apply probability and non-probability sampling, then tabulate data and report findings.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

AI-Powered Market Research and Survey Design

Run end-to-end primary research: draft discussion guides, build branching surveys with skip logic and conjoint studies, size samples, apply GDPR consent, and analyze results with chi-square tests.

• Coursera
• 9 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

Market Research Data Analysis and Governance with R

Build reproducible R workflows for market research: tidyverse and dplyr pipelines, parameterized R Markdown reports, cross-validated regression models, plus file naming, metadata tagging and data-quality governance.

• Coursera
• 9 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

Market Research Data: Dashboards and Storytelling

Build Power BI dashboards with Power Query and DAX, choose the right charts, usability-test and validate reports, and craft executive slide narratives and strategy decks.

• Coursera
• 8 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

Market Research Foundations for Strategy and Growth

Turn vague business questions into research plans: run stakeholder interviews, write SMART objectives, apply the 4 Ps, SWOT and Ansoff Matrix, and evaluate campaign ROI.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

Market Research Portfolio Capstone

Plan and deliver an end-to-end market research project: scope a brief, collect survey data ethically, run reproducible R analysis, and present a Power BI dashboard and report.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Market Research and Analysis

Learn how marketing research collects and analyzes data, determine which data is valuable, and use it to identify profitable target markets and shape corporate strategy.

• Coursera
• 3 hours
• Self-Paced
• Paid Course

Coursera Career Certificate

TAM to Go/No-Go: Market Research and Growth Strategy

Learn to size markets with TAM, SAM, and SOM, analyze competitors using Porter's Five Forces and SWOT, forecast demand from trends, and make go/no-go entry recommendations.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 11 courses

Coursera Career Certificate

Market Research Analyst: AI, Power BI, SurveyMonkey skilled

Run the market research workflow end to end: design AI-powered surveys, analyze data in R, segment customers, and build Power BI dashboards for executive storytelling.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 9 courses

Career Certificate

Market Research

1125 ratings at Coursera

Learn qualitative and quantitative market research: build a research proposal, design questionnaires and measurements, choose sampling approaches, then analyze, interpret and report the data.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Market Research, Consumer Insights, and Competitor Analysis

Inform your business strategy with data-driven insights on the market, your competitors, and your customer

• edX
• 12 weeks, 2-4 hours a week
• Self-Paced
• $537.00
• 3 courses

Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research

Fuel the future of market research as a data storyteller in this course from the University of Cape Town.

• edX
• 4 weeks, 2-4 hours a week
• Self-Paced
• Free Certificate