Market Segmentation Courses and Certifications

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Market Research and Competitive Analysis

13 ratings at Coursera

Master data-driven market research techniques and competitive analysis frameworks to make informed product decisions, understand consumer behavior, and gain strategic advantages in product development.

• Coursera
• 13 hours 15 minutes
• Self-Paced
• Paid Course

Dubai College of Tourism

Dubai Hospitality Marketing

11 ratings at Coursera

Master essential hospitality marketing strategies for Dubai's dynamic industry, from customer-centric planning to digital campaigns and distribution channels that drive guest engagement.

• Coursera
• 3 hours 38 minutes
• Self-Paced
• Paid Course

B2B Marketing

10 ratings at Coursera

Master essential B2B marketing strategies and channels to drive business growth, from account-based marketing to content creation, while learning to measure ROI and align marketing with sales objectives.

• Coursera
• 4 hours 11 minutes
• Self-Paced
• Paid Course

EDUCBA

Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

10 ratings at Coursera

Master marketing fundamentals through theory and practice—from core concepts and segmentation to strategic planning and performance measurement in today's digital landscape.

• Coursera
• 12 hours 30 minutes
• Self-Paced
• Paid Course

Advanced Course in Strategic Marketing (Live Online)

8 ratings at CourseHorse

Master the art of strategic marketing and unlock new growth opportunities with the Advanced Course in Strategic Marketing.

• CourseHorse
• 23 hours
• Self-Paced
• $2,795.00

Career Certificate

Creating a Differential Competitive Advantage -Jagdish Sheth

6 ratings at Coursera

Learn proven strategies for gaining competitive marketing advantage from renowned expert Prof. Jagdish Sheth. Explore branding, segmentation, global expansion, and technology's impact on marketing.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course

Fundamentals of Marketing

1005 ratings at Udemy

Learn the core concepts of Marketing by a leading Professor from India

• Udemy
• 49 minutes
• Self-Paced
• Free Online Course

Segmenting the Market with Jagdish Sheth

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by produ…

• Coursera
• 6 hours 24 minutes
• Self-Paced
• Paid Course

How to Revitalize Mature Products - Jagdish Sheth

Discover strategic frameworks for breathing new life into aging products through repositioning, innovation, and re-segmentation with global case studies from Starbucks and McDonald's.

• Coursera
• 1 hour 42 minutes
• Self-Paced
• Paid Course

Foundations of Sports Marketing

Discover the unique world of sports marketing, from core principles and stakeholder ecosystems to performance metrics and real-world strategies that drive success.

• Coursera
• 19 hours 57 minutes
• Self-Paced
• Paid Course

Fundamentals of B2B Selling in Tech

Master B2B tech sales fundamentals with market analysis, pipeline building, and persuasive communication skills for Indian and US markets.

• Coursera
• 2 hours 48 minutes
• Self-Paced
• Paid Course

Product Marketing and Go-to-Market Strategy

Master product marketing fundamentals, go-to-market strategies, and storytelling techniques to position, launch, and grow tech products effectively in fast-moving markets.

• Coursera
• 6 hours 6 minutes
• Self-Paced
• Paid Course

Foundations of Complex Sales Success

Master foundational elements of modern complex sales through multi-stakeholder navigation, trust-building strategies, and digital pipeline management techniques.

• Coursera
• 3 hours 27 minutes
• Self-Paced
• Paid Course

Mastering Digital Prospecting Foundations

Discover advanced digital prospecting strategies to identify, engage, and qualify high-value leads across global markets with personalized outreach and multi-channel automation.

• Coursera
• 2 hours 42 minutes
• Self-Paced
• Paid Course

Coursera Career Certificate

TAM to Go/No-Go: Market Research and Growth Strategy

Master market research from TAM sizing to go/no-go decisions, using SWOT, Porter's Five Forces, and real-world cases from Netflix, Tesla, and more to drive strategic business growth.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 11 courses