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Explore a thought-provoking conference talk from NDC Porto 2024 where Hannes Lowette challenges the conventional tech hiring approach of "pay for immediate productivity." Discover an alternative strategy for companies that don't want to enter bidding wars for senior talent. Learn how building a learning culture, hiring for attitude rather than skills, and genuinely caring about employees can transform your organization. The presentation covers a decade-long journey with practical examples from companies embracing similar philosophies, addressing learning culture, retention strategies, wage policies, coaching methodologies, and professional growth. While acknowledging these changes aren't easy, Lowette argues they lead to a more human-centered workplace where HR truly becomes "human relations" - a goal worth pursuing despite the challenges involved.