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Explore the concept of sustainable living and its growing importance in a 17-minute conference talk from Web Summit. Discover how consumer values are shifting towards brands that prioritize sustainability and social responsibility. Examine the urgent need for change in light of climate change, unsustainable consumption, and inequality. Learn about IKEA's approach to creating a better everyday life for people while considering planetary limits. Gain insights into how retailers can inspire and enable more sustainable lifestyles. Understand the challenges and opportunities in balancing improved quality of life with environmental constraints.
