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VISTA로 보는 새로운 시야 - 고객의 목소리를 AI로 구조화하여 만난 인사이트

SK AI SUMMIT 2024 via YouTube

Overview

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Explore how SK Broadband developed VISTA (VoC Insight System for Consultation Analysis), an AI-powered platform that transforms customer voice data into actionable business insights. Learn about the comprehensive system that processes STT VoC data from customer service centers using LLM and NLP technologies to extract, refine, and summarize consultation content. Discover how VISTA identifies consultation types, issue categories, and key keywords while performing sentiment analysis, keyword and topic classification, and frequency statistical analysis to provide diverse metrics and search capabilities. Understand the implementation of ZMOT (Zero Moment Of Truth) functionality that analyzes external online buzz data to connect major issues and potential customer touchpoints with consultation information, enabling proactive customer service responses. Gain insights into the end-to-end pipeline architecture covering large-scale data collection, processing, characterization, model serving, and monitoring systems that support stable and scalable AI services focused on user value creation.

Syllabus

VISTA로 보는 새로운 시야 : 고객의 목소리를 AI로 구조화하여 만난 인사이트 | SK브로드밴드 김준형

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SK AI SUMMIT 2024

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