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AI 고객 타겟팅 툴 TASTE - ML과 LLM을 활용한 마케터 맞춤형 솔루션

SK AI SUMMIT 2024 via YouTube

Overview

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Learn about an innovative AI customer targeting tool called 'TASTE' in this conference talk from SK AI SUMMIT 2024. Discover insights on effectively delivering AI models to in-house marketers, addressing the limitations of traditional rule-based customer group extraction and machine learning scoring methods. Explore how the integration of various ML models enables active target group setting through three key functionalities: SQL extraction, web UI-based extraction using visualization, and Text2SQL-based data extraction. Presented by Hyunseok Kim, a data scientist at SK Broadband with extensive experience in machine learning, deep learning, and autonomous driving research, who now focuses on ML/DL model development and Large Language Model (LLM) service implementation.

Syllabus

마케터의 '입맛'에 맞게 ML부터 LLM까지 제공하는 AI 고객 타겟팅 툴 'TASTE' | SK브로드밴드 김현석

Taught by

SK AI SUMMIT 2024

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