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Learn to measure page speed and loading performance in Google Analytics 4 by capturing page load time as a custom metric through this comprehensive 13-minute tutorial. Master the process of using Google Tag Manager to calculate the load time of each page view and transmit this data to GA4, while discovering how to create custom dimensions and register new metrics in the GA4 interface. Understand how tracking page load times helps identify slow-loading pages that may negatively impact user engagement, conversions, and SEO performance. Follow step-by-step instructions for creating JavaScript variables in GTM to calculate load time, setting up custom event tags to send data to GA4, registering custom metrics in your GA4 property, creating triggers that ensure accurate load time values, and adding load time metrics to GA4 reports. Explore solutions for handling missing values, understand why load times might show as zero, and learn where to check results in your GA4 reports, with detailed coverage of GTM setup procedures and GA4 reporting capabilities for page load time analysis.
