Server-Side Tagging Made Easy - GTM and Usercentrics

Learn how to implement Google Tag Manager server-side tagging using Usercentrics in this comprehensive 22-minute tutorial. Master the complete setup process from creating GTM containers to configuring custom domains, enabling faster page performance, more accurate data collection, and enhanced privacy controls. Begin by establishing a web container and connecting it to your server-side container, then proceed to set up the Usercentrics Server-Side Tagging solution. Configure your custom domain and establish connections to Google Analytics 4 (GA4) while learning to preview and test your implementation to ensure proper data flow. Discover how server-side tagging future-proofs your analytics and marketing infrastructure by moving tags from browsers to secure servers, resulting in cleaner attribution, stronger privacy compliance, and improved data quality across GA4, Google Ads, and other marketing tools. The tutorial covers creating GTM web containers, implementing Usercentrics Server-Side Tagging, establishing server-side containers in GTM, configuring custom domains, connecting GA4 to server-side containers, and comprehensive testing procedures to validate your setup.