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Learn to implement comprehensive affiliate link tracking using Google Tag Manager and Google Analytics 4 in this 13-minute tutorial. Master the process of creating triggers in your GTM container to detect affiliate link clicks, then configure GA4 event tags with custom parameters to capture detailed tracking data. Follow along as the tutorial guides you through publishing your GTM container changes and setting up automated tracking for all affiliate links on your website. Discover how to build custom reports in Google Analytics 4 to monitor affiliate link performance, analyze click-through rates, and measure the effectiveness of your affiliate marketing efforts. Gain practical skills in setting up event tracking, configuring custom dimensions, and creating actionable reports that help optimize your affiliate marketing strategy and revenue generation.
