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Learn to install Google Analytics 4 (GA4) and Google Tag Manager (GTM) on your Wix website through this comprehensive 13-minute step-by-step tutorial. Master two installation methods: the quick built-in Wix integration using your measurement ID and the advanced GTM setup for full tracking flexibility and control. Discover how to create a GTM container, add GA4 to Wix using Google Tag, implement GTM on your Wix site, create GA4 tags within GTM, and import ecommerce tracking capabilities. Explore essential testing procedures using Tag Assistant to verify your setup and learn techniques to prevent duplicate tracking issues. The tutorial covers advanced ecommerce event tracking setup and provides downloadable GTM ecommerce container resources. Whether you operate a business website, portfolio, or blog on the Wix platform, gain the skills to effectively measure website performance and user behavior with professional-grade analytics tools.
