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Learn to track form submissions on Wix websites using Google Analytics 4 through two comprehensive methods in this 13-minute tutorial. Master both Wix's built-in Google Tag integration and Google Tag Manager setup to capture accurate form submission data. Discover how to implement the generate_lead event for automatic form tracking, create custom event tags in GTM for enhanced flexibility, and properly configure conversion tracking in GA4. Understand critical setup considerations including how to prevent double-counting form submissions by managing enhanced measurement settings and overlapping tracking configurations. Follow step-by-step instructions for choosing between the simpler Google Tag approach or the more advanced GTM method based on your specific tracking requirements and technical setup preferences.
