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YouTube

Server-Side Tagging for Shopify with Stape

Analytics Mania - Google Tag Manager & Analytics via YouTube

Overview

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Learn to implement server-side tagging for Shopify using Stape in this comprehensive 38-minute tutorial that demystifies the entire setup process. Begin by creating a Stape account and container, then progress through mapping a custom tagging domain and installing the Stape plugin. Explore the data layer implementation and discover how to import and configure Stape container templates effectively. Master the testing and verification process to ensure your setup works correctly, including troubleshooting common issues like fixing page_location parameters. Enhance your implementation by activating Custom Loader and Cookie Keeper features to minimize the impact of browser extensions and extend cookie lifetime limitations. The tutorial covers everything from initial installation to adding essential tags like Google Analytics and Meta, plus additional configurations that improve data accuracy and tracking reliability for your Shopify store.

Syllabus

00:00 - Intro
00:14 - Create a Stape account and container
03:02 - Map custom tagging domain
06:55 - Install Stape plugin
09:01 - Data Layer
10:26 - Import Stape container templates and configure them
17:15 - Testing and verifying
25:45 - Fixing page_location
32:18 - Activate Custom Loader and Cookie Keeper reduce the impact of browser extensions and cookie lifetime limitations
35:31 - Summary
36:45 - Final Words

Taught by

Analytics Mania - Google Tag Manager & Analytics

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