Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn to implement server-side Google Tag Manager with Google Analytics 4 through this comprehensive 34-minute tutorial that guides you step-by-step through creating your first server-side GTM setup. Master the process of creating and hosting a server GTM container, receiving and sending data through the server container, and implementing proper verification procedures to ensure everything functions correctly. Discover how to map a custom domain using the same-origin setup approach to reduce the impact of ad blockers and browser extensions, maintaining tracking accuracy for your analytics implementation. Explore the fundamental differences between web GTM operations and server-side implementations, then dive into practical implementation techniques including client configuration, web GTM setup updates for server data transmission, incoming request monitoring, and server-side data forwarding. Gain hands-on experience with proxying SGTM and Google Analytics, container publishing procedures, and troubleshooting common setup issues. The tutorial includes detailed timestamps for easy navigation through topics ranging from basic concepts and implementation fundamentals to advanced custom domain mapping and final container deployment strategies.
