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Learn how to integrate Cookiebot with Google Tag Manager's server-side tagging to ensure privacy compliance while maintaining data quality. Follow this step-by-step tutorial to connect your cookie banner to your server-side container, enabling consent choices to control tag firing. Begin by installing and configuring the Cookiebot plugin in WordPress, then establish the connection to your GTM container and activate Google Consent Mode. Discover how to set up consent variables and triggers in your server-side container, apply consent-based exceptions to your tags, and validate your implementation using Tag Assistant to confirm your GA4 tag fires only after consent is granted. Master the process of creating consent variables, implementing consent-based triggers, and testing your setup to ensure proper functionality. Gain insights into maintaining compliance with privacy regulations while improving data quality and attribution across GA4, Google Ads, and other marketing tools through proper consent management integration.
