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This tutorial demonstrates how to implement Consent Mode with Google Tag Manager and connect it to a cookie banner for privacy-compliant tracking. Learn to configure GTM so tags only fire when users consent to cookies, allowing you to collect data through modeled insights in Google Analytics 4 even when consent is denied. Follow along to enable the Consent Overview feature, configure tags properly, and implement a free open-source cookie banner directly through GTM without additional tools. The 12-minute video covers enabling Consent Mode v2, adding a cookie banner, previewing your implementation, and understanding next steps. This is the seventh lesson in a comprehensive GTM training series, with links provided to previous lessons for those just starting out. Additional resources include a downloadable cookie banner GTM container template and information about the complete paid Google Tag Manager course.
