Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn everything needed to get started with Google Analytics 4 in this comprehensive 26-minute tutorial that covers complete setup from account creation to website installation. Explore the GA4 interface and discover how to navigate key reports including engagement and acquisition metrics. Create your own Google Analytics account and property, then set up data streams to begin collecting website data. Master two installation methods: direct website integration and implementation through Google Tag Manager (GTM) for more advanced tracking capabilities. Understand how to use Google's demo account for practice and familiarize yourself with essential reports that track traffic, conversions, and user behavior. Follow step-by-step instructions to configure your analytics setup properly, ensuring accurate data collection from day one. Gain confidence in interpreting GA4 reports and learn best practices for monitoring website performance and user engagement patterns.
