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MIT Sloan AI Adoption: Build a Playbook That Drives Real Business ROI
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Dive into a comprehensive Google Analytics 4 (GA4) tutorial designed for 2024. Explore the GA4 interface, learn about key reports, and follow step-by-step instructions to create a new account and property. Discover how to install Google Analytics on your website, including implementation through Google Tag Manager. Gain practical insights into important interface features, data streams, and essential next steps for leveraging GA4 effectively. Test your knowledge with an included quiz and access additional resources for further learning. Perfect for beginners and those looking to update their GA4 skills for the current year.
Syllabus
Introduction
Important interface features and reports
Creating a new Google Analytics account and property
Creating a data stream
Installing Google Analytics on your website
Install Google Analytics using Google Tag Manager
Next steps
Taught by
Loves Data