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Learn how to create custom triggers for tracking conversions on your website in this 14-minute Google Tag Manager tutorial. Master the process of setting up Google Ads conversion tracking, firing custom conversion events in Google Analytics 4 (GA4), and utilizing specific page paths and element clicks as triggers. Follow the step-by-step instructions to implement accurate conversion tracking for thank you pages and custom interactions like quantity selections. This fifth lesson in the GTM training series builds on previous concepts and provides comprehensive guidance for effective conversion measurement. The tutorial includes timestamps for easy navigation: introduction (00:00), setting up Google Ads conversions (01:00), sending conversion events to GA4 (07:41), and next steps (13:13).
