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Learn to implement Google Ads conversion tracking through Google Tag Manager in this comprehensive 25-minute tutorial that covers both basic and advanced tracking techniques. Master the differences between imported GA4 conversions and native Google Ads conversions, then dive into hands-on implementation of conversion tracking using GTM. Discover how to send dynamic values with your conversion data to capture more detailed information about user actions. Explore the setup and benefits of Enhanced Conversions for improved attribution accuracy and data quality, while understanding how consent mode affects your tracking implementation. Follow along with practical verification and testing methods to ensure your conversion tracking is working correctly, and gain insights into best practices for maintaining compliant and effective conversion measurement across your Google Ads campaigns.
