Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Explore the realities of transitioning from programmer to CEO in this candid conference talk that shares hard-earned lessons about building a technology company from the ground up. Learn about the unexpected challenges and surprises that await programmers who venture into entrepreneurship, covering crucial aspects like securing investment, developing products, assembling teams, and acquiring and retaining customers. Discover practical insights for programmers pursuing their vision of creating software solutions that require more than individual effort, whether motivated by business ambitions or the desire to build the code they envision. Gain valuable perspective on non-programming responsibilities that programmers often encounter, including people management and customer-facing roles, particularly relevant for those working in startup environments. Benefit from honest, unvarnished war stories delivered specifically for a programming audience, focusing on the business realities of turning innovative software technology into successful commercial ventures without typical business jargon or promotional content.
