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The Cost of Server-Side Tagging - Which Hosting Provider to Choose?

Analytics Mania - Google Tag Manager & Analytics via YouTube

Overview

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Explore the true costs of server-side tagging through a comprehensive 16-minute tutorial that demystifies pricing complexities across different hosting providers. Learn about the key factors that influence server-side Google Tag Manager (SGTM) costs and discover where you can host your implementation. Compare detailed pricing models from Google Cloud and Stape, including real-world cost estimations for both standard and high-volume websites. Understand who should consider implementing server-side tagging for their business and master the decision-making process for selecting the most suitable hosting provider based on your specific needs and budget constraints.

Syllabus

00:00 - Intro
00:10 - Factors
00:41 - Where can you host SGTM?
01:51 - Google Cloud's Pricing
04:27 - Stape's Pricing
07:52 - Higher-volume website
10:08 - Who should use SGTM
12:43 - How to choose a hosting provider
15:20 - Final Words

Taught by

Analytics Mania - Google Tag Manager & Analytics

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  • PASQUALE ANTONIO BARRASSO
    Il tagging lato server (es. GTM Server-Side) sposta la raccolta/trasformazione dei dati da browser/app a un endpoint server sotto il tuo dominio. Vantaggi: meno blocchi ad-blocker, controllo dei dati, performance migliori. Svantaggi: costi e gestione dell’infrastruttura.

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